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Steering committee members

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Steering committee members





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I. CEC Mandate 2009–2012





1. Mission


Driving change for the co-creation of sustainable solutions through leading communication, learning and knowledge management in IUCN and the wider conservation community.


2. Goal


Making IUCN and our community more effective at reaching goals through leading edge learning, change and knowledge management processes.


3. Objectives


Network Facilitation: CEC stimulates collaboration and promotes cross-sectoral dialogue and alliance processes, formal and informal. CEC promotes the convening of CEOs and Presidents and major groups in all sectors, including the private sector, for new energy and impact.


Capacity Development: CEC is engaged in professional development in the environmental sector, especially through the World Conservation Learning Network (WCLN) Institute and related employment opportunities.


Change Agent: CEC advocates and inspires transformation and behaviour change in IUCN and externally to leverage larger impact. CEC provides change leadership and processes that strengthen IUCN capacity as force for change.


Communication Catalyzer: CEC catalyzes communication and is a source of catalytic communication in support of IUCN and the global sustainability agenda. CEC promotes the creation of diverse communication platforms that are self-sustained by networks of people around the world.


Partnership Builder: CEC offers authority in partnership processes that help partners influence and be positively influenced by others. CEC continues to build partnerships through the use of education and communication tools and is engaged in the co-creation of solutions and in addressing conflict.


4. Priorities


(a) Facilitating the Co-creation of Sustainable Solutions


CEC will help broker valuable strategic and non-traditional alliances. It will design generative processes and create environments where people can think, talk and act differently with one another, in order to find new, creative pathways to success. CEC will focus on a number of global work areas including: a) Strategic alliances and joint ventures, particularly involving the private sector; b) Conflict resolution processes, incorporating a mutual gains focus and incentive creation; and c) Facilitation processes and knowledge management, expanding expertise and identifying best, appropriate and “next” practice.


(b) Creating Strategic Communication Platforms


CEC will promote communication platforms that are “high-tech, high-touch and high content”. CEC will experiment with the best and most appropriate communication and social networking technologies and methods to engage and service the sustainability community and its goals, ranging from interactive multi-media and new media to face-to-face or palm-to-palm opportunities for interpersonal interaction. CEC will develop platforms to work across the varied membership of the conservation and sustainability community to build linkages, relationships and necessary social capital. CEC will use these platforms to enhance interaction and learning, and to work more effectively together to leverage behaviour change. CEC will focus on a number of global work areas that explore “next practices” in our field through use of the best and most appropriate communication and social networking technologies to engage and service the sustainability community.


(c) Leveraging New Learning for Professional Development


CEC will focus on learning as the link between knowledge and action, and will explore the following questions: How can we help people learn what they need and/or want to learn in order to do things differently and better support sustainability goals, such as those of IUCN? How can we help people to make the best use of the knowledge available globally? This CEC work area will encompass formal, accredited certificate programmes as well as informal learning on-the-job. It will help conservation and sustainability actors such as IUCN manage their knowledge and leverage the power of learning.


CEC will focus on a number of global work areas including: a) The IUCN/United Nations University (UNU) Institute for professional development and b) Capacity development linked to communication, learning and sustainability.


5. Expected Results


(a) New IUCN strategic alliances/joint ventures involving the private sector are brokered which serve to help greening business, with facilitation and process contributions from the CEC at all stages of the process. In collaboration with the IUCN Business and Biodiversity Programme. (Linked with Global Result 5.2)


(b) IUCN community-based sustainable environmental management projects in the Forest Programme clearly incorporate conflict resolution components as a key factor in co-creating solutions among stakeholders for jointly managing their resources. In collaboration with the IUCN Forest Programme. (Linked with Global Result 1.2)


(c) An effective multi-stakeholder dialogue process involving key community representatives and partners produces lessons learnt as well as a process to reintroduce those methods into planning at different levels of decision-making. In collaboration with the IUCN Oceania Office. (Linked with Global Result 4.1)


(d) IUCN component programme activities increase their impact with existing target audiences and potentially reach new audiences (e.g. youth, women) with measurable results and have greater impact through new media interventions and/or extensions of their knowledge products, networks and learning. In collaboration with the IUCN Mediterranean Office and WCPA. (Linked with Global Result 2.1)


(e) Graduates of the IUCN/UNU Institute, including biodiversity/conservation resource mana-gers, are equipped with up-to-date tools and knowledge about sustainable natural resources management, with an official accredited certificate conferred by United Nations University with IUCN. (Linked with Global Results 1.2)

6. Structure and Organization


CEC is a global network of practitioners and experts ac tive in strategic communication, education and learning for sustainable development. The Chair nominates, for IUCN Council approval, a Deputy Chair and the Steering Committee. Composed of leaders of the main areas of work of the Commission and representatives of partner organizations, the Steering Committee will be responsible for optimal organization of the programme, finances, monitoring and evaluation for CEC. It will produce a yearly work plan showing areas of cooperation with regional, global and Commission programmes of the IUCN Programme. The Steering Committee will approve the by-laws of the Commission. A CEC Bureau will take decisions in the periods between the Steering Committee meetings. CEC member applicants must bring specific knowledge and experience of networks to one of the Commission’s strategic areas, and the Commission will work towards a regional and gender balance in its membership and leadership.


The global Secretariat’s Learning and Leadership Programme will support the Commission’s programme and network, and support the Commission’s work with various components of the IUCN Programme, including that of Commissions. At the global level four people will contribute to supporting the Commission, and regional secretariat offices will have nominated focal points to support the CEC regional programmes.


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